February 23, 2010 /PN - SWPA/
The shortlist for the 2010 Sony World Photography Awards is announced on the Tuesday 23 February. The list contains the names of 190 outstanding photographers from 48 different countries. From fashion to music, architecture to current affairs, the Sony World Photography Awards is one of the most comprehensive photographic competitions in the world. Afroditi Mavroeidi's picture "OAKA"has been selected for the short list in the amateur Architecture category for her image O.A.K.A.
In total, over 43,700 images were entered into the amateur competition and this work has stood out above the rest and has been rated amongst the top ten photographers, in my category, by the Honorary Judging Committee of this year's Awards. By being shortlisted, this image will be exhibited at the SWPA exhibition in Cannes as well as be printed in the official 2010 SWPA Book.
The shortlist and Afroditi's name will be announced to the international press today, February 23rd, and her work will be listed on http://www.worldphoto.org/images/image-gallery/228/?FromImageGalleryCategoryID=10
The winner of each category will be announced in Cannes at the 2010 Sony World Photography Awards ceremony on the 22nd of April, 2010.The finalists in each of the categories will be announced on Thursday 22 April at the Sony World Photography Awards Ceremony and Gala Dinner at the Grand Lumier Theatre at the Palais des Festivals in Cannes. Also on the night, the 2010 winner of the L'Iris D'Or, the Sony World Photographer of the Year, will be announced and will receive $25,000 and professional Sony camera equipment. The winning amateur photographer will receive a $5,000 cash prize as well as Sony camera equipment. The final presentation of the night will be in honour of the acclaimed photographer Eve Arnold, who is the recipient of this year's Lifetime Achievement Award.
The professional category finalists and amateur category winners will be showcased in the Winner‟s Exhibition as part of the World Photography Festival, a five day celebration of the craft of photography. The festival takes place across the city of Cannes, at locations including the famous Croisette, with a host of exhibitions, workshops, portfolio reviews, student programmes and talks from World Photography Academy members including Jonathan Torgovnik, Idris Khan, Chloe Limpkin (Picture Director of British Harper‟s Bazaar), Reza and Bill Hunt (Co-founder of Hasted Hunt Gallery in New York. A highlight of the programme will be the "Photography Now" symposium, presented by some of the leading international industry figures.
It will explore the current topics, trends, dilemmas and debates concerning photography today.
For the first time, members of the public will be able to attend the Sony World Photography Awards ceremony.Key dates for the Sony World Photography Awards 2010
22 – 27 April Sony World Photography Awards and Festival
22 April Announcement of the L‟Iris D‟Or, category winners and Student Focus competition at the Sony World Photography Awards ceremony
22– 24 April The Photographers‟ Programme